The Challenge

Refresh the Activia Probiotic Two Week Challenge under the 2017 “It Starts Inside” campaign messaging.

The Solution

A combination TVC adaptation with broad campaign and targeted social posts to bring awareness to the challenge and education on the benefits of probiotics in our daily routines.

Activia Probiotic Challenge 2017


The initiative launched with an adapted TVC of the current campaign with new voice overs, footage, and messaging. Accompanied on social by broad posts that spoke to different targeted audiences.



The Story in Social

Backed with social listening data and platform specific learnings, we created custom content speaking to the different insights of our target audiences within our community: Broad Audience looking for education on probiotics, New moms, and Stress Endurer’s.

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