#Awkward2Awesome Holiday

2015 Holiday Social

The holiday’s can be an awkward time in your teens. Holiday parties, family events, winter break DIYs, there’s a lot of opportunity for more fails than wins. Through our social media channels, events and influencers, Clean & Clear’s here to help you to take your holiday from #Awkward2Awesome.

#Awkward2Awesome Holiday Q&A

To kick off the holidays, we hosted a live Q&A with Fifth Harmony where they answered all the awkward to awesome holiday questions.

 

#TFTI (Thanks for the invite)

Shout out to the Harmonizers

Using our Fifth Harmony ambassadors, we pushed out a call to action across accounts for all our audience to ask all their #Awkward2Awesome holiday questions to fuel our #Awkward2Awesome Q&A.

All the โ™ฅ๏ธ

We had great success with our CTA across the accounts earning about 4.9k retweets, 900 replies, and 18.8k likes.

Everything in Moderation

To make a successful and on topic live stream, all questions were thoroughly moderated and went through levels of approval. On site, talent was briefed on brand guardrails and the conversation was gently kept on track through monitors.

 


#Awkward2Awesome Instagram takeover

Continuing the Holiday Influencer Cheer

Using content we captured from the live stream and our sponsored content at the 2015 Jingle Ball, we created a holiday count down in the form of an Instagram takeover featuring our girls Fifth Harmony and other influencers.

Holiday Hacks and Tips

Each day we released a new tip or trick to take your holiday from awesome to awkward.

Thank YOU all for an amazing year, we hope you have an AWESOME holiday!!๐ŸŽโค

Thank YOU all for an amazing year, we hope you have an AWESOME holiday!!๐ŸŽโค

The change of season can sometimes make your skin go a little crazy! That’s why the girls of @FifthHarmony change up their daily routine depending on the weather: moisturizing less in the summer, and more in the winter! #holidayhacks #Awkward2Awesome

A pimple the morning before the school holiday dance?!? Don’t freak! ๐Ÿ™†๐Ÿ™… ADVANTAGE Acne Spot Treatment works super fast to reduce the size and redness of your pimples. #Awkward2Awesome

Forget to pick up a gift for the gift exchange? Morning Burst Skin Brightening products make an awesome gift. They work to brighten skin and have caffeine to wake you up! #Awkward2Awesome๐ŸŒŸ๐ŸŒŸ๐ŸŒŸ

When trying out different holiday looks, Makeup Dissolving Wipes are a lifesaver! ๐Ÿ’ They remove makeup in one step, making it easy to find the look that makes you feel awesome.๐Ÿ’„๐Ÿ‘‘ #awkward2awesome

Your night routine can save you from some awkward moments! That’s why @jeanineamapola makes sure to keep Night Relaxing Wipes on her night stand so that she never falls asleep with her makeup on. #Awkward2Awesome

Ever wonder how the girls from @FifthHarmony keep their faces looking fresh? Here’s a hint: Night Relaxing Facial Cleanser after completely removing their makeup. Thank us later ๐Ÿ’ #holidayhacks #Awkward2Awesome

It’s awkward when the holiday’s get a little stressful. Taking time for your relaxing night time routine will keep you feeling awesome this season! #Awkward2Awesome #girlssentials

Posing for holiday family photos is awkward, especially when your face is a little shiny. Oil Absorbing Sheets remove oil and shine to get you picture perfect! #Awkward2Awesome ๐Ÿ“ท๐Ÿ’๐ŸŒŸ

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